Social Media Guidelines: draft them now!

Social Media Guidelines: draft them now!

Including the draft of the Social Media policies A couple of weeks ago we were asked to take part in the ICO of the Eticket4 project. I decided to try myself as an advisor in inbound and community marketing. That means that I’m responsible for leading the project’s content and SMM team “on premises” and […]
Startup’s Marketing Journey

Startup’s Marketing Journey

Five steps to build the successful marketing strategy Inspired by the interview with Ken Singer, managing director of Sutardja Center for Entrepreneurship and Technology at Berkeley. A common mistake that a lot of founders make is the following: when they are pitching their startup to investors they are thinking about keeping the product alive. But […]