Growing-Tree Model: How to cover events in social media

Growing-Tree Model: How to cover events in social media

This blog post is based on the lecture delivered by Ilia Stechkin on August 16th, 2018 as part of the course “Supporting Women Entrepreneurs through ICTs and Networking”. This course was conducted by MASHAV’s MCTC in cooperation with UNECE in Haifa. Are you ready to tell the story about the conference, meetup, workshop or exhibition […]
Why to build an organic community of an IT company?

Why to build an organic community of an IT company?

The community is a matter of trust, but the channel also possesses a value. Ask your SMEs to meet the natural interests of your community by contributing content in the right channel. That’s the only way to build the trust with your audience. “Earlier, there was a conversation that you need to think more about […]
Social Media Guidelines: draft them now!

Social Media Guidelines: draft them now!

Including the draft of the Social Media policies A couple of weeks ago we were asked to take part in the ICO of the Eticket4 project. I decided to try myself as an advisor in inbound and community marketing. That means that I’m responsible for leading the project’s content and SMM team “on premises” and […]
Startup’s Marketing Journey

Startup’s Marketing Journey

Five steps to build the successful marketing strategy Inspired by the interview with Ken Singer, managing director of Sutardja Center for Entrepreneurship and Technology at Berkeley. A common mistake that a lot of founders make is the following: when they are pitching their startup to investors they are thinking about keeping the product alive. But […]